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商品編號： UV3930 出版日期： 2009/12/21 作者姓名： Schill, Michael J.;Papireddy, Suprajj 商品類別： Finance 商品規格： 23p 再版日期： 2016/05/05 地域： United States;Virginia 產業： 個案年度： -
商品敘述：
This case examines the April 2009 decision of Rosetta Stone management to price the initial public offering of Rosetta Stone stock during one of the most difficult periods in capital-raising history. The case outlines Rosetta Stone''s unique language learning strategy and the associated strong financial performance. Students are invited to value the stock and take a position on whether the current $15 to $17 per share filing range is appropriate. The case is designed to showcase corporate valuation using discounted cash flow and peer-company market multiples. The epilogue details the 40% first-day rise in Rosetta Stone stock from the $18 offer price. With such a backdrop, students are exposed to one of the well-known finance anomalies-the IPO underpricing phenomenon-and are invited to critically discuss various proposed explanations.
涵蓋領域：
Valuation;IPO
相關資料：
Spreadsheet Supplement, (UV4345), 0p, by Michael J. Schill, Suprajj Papireddy;Spreadsheet Supplement, (UV4346), 0p, by Michael J. Schill;Case Teaching Note, (UV5599), 14p, by Michael J. Schill
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